 |
 |
|
 |
 |
Pre-launch Campaign
Introductory Campaign
Art at Clarion Hotel Stockholm (Book)
The campaign used to introduce Stockholm’s new first class hotel and conference facilities, was an extension of the thoughts in the pre-launch communications. This time we let the different parts/managers take control of their own marketing, using hotel ads as messages boards for their own facilities. The result was for example a number of small ads on the major newspapers’ “what’s-on” pages, pushing for the hotel’s restaurant, night club, art exhibition etc, respectively. The same sort of “arguing” language was also used on taxi-stickers, in internet banners, in full page magazine and newspaper ads, on building banners, in radio spots and more.
 |
 |
|
 |
 |
|
 |
 |
|
 |
 |
|
 |
 |
