Visual Identity Guide
A low barrier feel communicating the sports oriented, fun and creative atmosphere at Unibet was the cornerstone when creating the company’s Brand Strategy. This position was free as the competition in year 2000 was either betting sites appearing as banks or exclusive clubs for sports fanatics. Unibet still holds the taken position.
NEUWASSER/UNIBET
Brand strategy, Graphic Design, Communication and production
(2000–2003). Logotype Update and Visual Identity Guide (2005–2006).
