Visual Identity Guide
A powerful and recognisable visual identity is a crucial factor when trying to conquer a piece of the consumer mind. Its purpose is to distinguish and at the same time emphasise the values you want your existing and potential customers to associate with your company brand. Unibet’s Visual Identity Guide’s purpose was to implement a standardised, company-wide visual identity for the company. The choice of logotype, type faces, colours and fifth element reflects the brand values chosen in the company’s brand strategy.
The 56 pages guide contains information and instructions on how to work with the logotype in various different media, the use of the company’s sub-brands, the use of typography, official colours and the fifth element. And also specifies the policy on production of stationary and on advertising design.
